
Available for work
I'm Sal, driven to create and innovate through the power of design.
GM Future Roads : Safety View
Building smarter roads with connected vehicles: Transforming the way we understand and prevent road incidents

Motor Racing Academy
Shaping the future of Sim Racing by redesigning cutting-edge educational platforms that motivate the best racers to turn pro.

GM Aurora Design System
Validated through empirical studies, designer-reported challenges surrounding design elements and component reuse are explored.

Projector Screens: Storefront Redesign (Cart.com Project)
Designing a dynamic storefront capable of seamlessly managing a diverse range of SKUs and their complex technical specifications.

The Man Refined: Storefront Design (Cart.com Project)
An innovative storefront featuring a digital tailoring system that empowers users to customize their sizes for a personalized shopping experience

Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Skills
UX Design
UI Design
Product Design
Design Systems
Front-End Development
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code
+ More
Testimonials
Listen to testimonials from my past colleagues and clients who trusted me to bring their long-term visions to life.
Jonathan Cook | Creative Producer
Sal Gilani has a knack for designing intuitive user experiences that are both smart and clean. He’s equally effective on small business projects as in enterprise-level engagements, driving innovation with each project he works on while being responsive to stakeholders' needs along the way. Able to work collaboratively without compromising his own voice, Sal is a valued asset for any org or team.
Arthur Mooso | Chief Marketing Officer
Sal is an excellent UI UX designer who takes the time to gather and evaluate the full breadth of user requirements in all his designs. Sal would do an excellent job collaborating with Product, Marketing and clients in order to help guide and inform his designs for the most optimal user experience. I thoroughly enjoyed working with Sal because of how thorough his process and work was
Atiya Zaidi | Chief Creative Officer
It was admirable to watch Sal openly admit his exploration and enthusiasm. Unlike some young people who project self knowledge, Sal was brave to show his vulnerability. I really admire this quality of curiosity and bravery of his and that’s what I learnt from Sal; put your head down yet mind open, listen more and talk less and at every step stay focused on learning. He will an asset to any company.
Knox Mowery | Sr. Product Designer
I worked with Sal to evaluate and usability test our company’s design system foundations. I was consistently impressed by Sal’s work ethic, personable nature and capability. From drafting the usability test format to crafting our presentation of findings, he demonstrated excellent proficiency of the entire process and a flair for visual design. Sal was instrumental to making the project not only a success but fun to work on.
Jerra Murphy | Design Lead
During my time leading the GM Future Roads project at General Motors, I had the pleasure of working with Sal. He excels in prototyping and has significant expertise with Figma. His collaborative spirit and constructive feedback greatly enhanced our project and contributed to our team culture. Sal is a skilled designer and a dedicated team player who will undoubtedly make a positive contribution to any team.
Hear from My inspiring Mentees
I shape the future of design by guiding emerging talent.

Isidora 🇺🇸
Product Designer
Sal had me present one of my case studies and gave me very honest, practical, and actionable feedback on how to make it more impactful. Looking forward to scheduling another session!

Valerie Moreno
UX/UI Design Student
Sal was great at listening and providing industry insights and his personal knowledge.

Jae Jun
UX Designer
Sal was very easy to approach and he helped me with just what I needed. I gave a case study presentation and he gave me some valuable feedback that will help me improve the effectiveness of my future presentations!
Jae Jun
UX DESIGNER
Sal was very easy to approach and he helped me with just what I needed. I gave a case study presentation and he gave me some valuable feedback that will help me improve the effectiveness of my future presentations!

Yanting Zhou
UI/UX, 3D Designer
Sal is very nice. He was honest with the feedback and gave very constructive advice.

Michael Bodnar
UX//UI Designer
It was great talking with Sal as I am trying to transition from a graphic designer to a visual/UI designer. He gave me great advice how on to word my reason for transitioning. He asks have me tips on ways to expand on my visual design skills. He also mentioned some websites to check out that I excited to learn from.

Kasey Roualdes
Junior UX Designer
Sal is a really great mentor with strong communication skills. He helps me understand what does storytelling and personal branding really means for UX designers with real and detailed examples. He also helped me review the resume and provided a lot of constructive feedback about how I can stand out from the market. Thank you very much for the help and wish all the best!

Jenna Malone
HTML Email Developer
Sal was great. He taught me a lot in our 30 minute session. I feel more confident in how to approach my portfolio, case studies and learning approach going forwards. I will definitely consider a follow up as I finish more case studies and my portfolio to see what he thinks.

Matt Hernandez
UX Designer/Researcher
Sal is awesome! As a new ADPList member and mentee, I'm so glad I had the opportunity to book a session with him. Sal was able to inspire, guide, and find ways I could improve myself as a designer and my portfolio. Thanks Sal! Looking forward to our next session.
Petruskull
@Petruskull
The motor racing checklist is a must if you don`t wanna spend countless hours discovering everything by yourself or wasting time with the wrong technique. Just keep your expectations in check, the course will not make you faster in one day. Faster drivers are consistent on their laps and this consistency takes time, so practice everyday. I bought the course looking to improve and to reach my goal of DR A+ on Gran Turismo 7. I'm so happy to have achieved that today and wanted to thank @Suellio Almeida for this amazing course!
Frequently asked questions
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